AppCoins are the Bitcoin of the mobile marketplace. With management of payments, advertising and publication of mobile apps being controlled by Google Play or Apple Store, AppCoins gives the control back to the developers and users. The company that created AppCoins, Aptoide have done this by birthing their own alternative AppStore which has over 200 Million users worldwide. It runs on the Ethereum blockchain as an ERC20 token and the team aim to bring back incentive for creative monetisation of apps and more transparency when it comes to advertising by reducing the need for 3rd parties.
AppCoins have a very good use case, While for the end user the only difference would be the apps that are available and the way in which you pay for them. I can see the appeal in the app store for the developer and advertiser since it would be cheaper for the same result ( within a smaller market ). They have an active App store and a working product which is actually very promising given its place within the market. There are giants to contend with but it is definitely worth keeping an eye on AppCoin.
AppCoins are rewarded to users by using a concept called “Cost Per Attention” which rewards users for downloading and using an App for a short period of time. This model has been called many names under different projects and been successfully implemented. The Tokens or AppCoins would also be used to pay for the Apps along with in app purchases and while this does bring to light an issue of “who will pay for the gas or transactional costs of the payment”. A problem which has no clear solution as of yet.
AppCoins also give more control back to the developers when it comes to monetizing their app, Development costs are cheaper due to developers not having to pay to publish apps much like Google Play or Apple ( more of a problem when developing for Apple rather than Android but the problem is still there ).
Android are much more flexible with what apps are allowed to run on their system than Apple. Unless the Iphone is jailbroken the only apps that can be installed on IOS are applications that are approved by Apple and it is unlikely that this will change in the future as I belive Apple want to maintain the only monopoly over apps that can be installed on their phones.
Quality control of apps is guaranteed when it comes to Google Play or Apple Store, With any app you download you can be confident it isn’t stealing your information ( more than any other apps ) and selling your credit card details. When the gates are opened up to be more liberal with publication it can be more difficult to have trust in published applications.
