Digital advertising
Digital advertising is nearly a 200 billion dollar industry in 2018. As technologies advance, businesses are ditching old-era advertisements like newspapers and tv ads, moving their marketing towards social media platforms where they get more engagements and have better target audiences. The Basic Attention Token, or simply BAT, along with the Brave internet browser, aim to revolutionize the way digital advertising works.
ICO
The BAT ICO was very hyped and very anticipated, raising $35 000 0000 in the astonishing 30 seconds. You read that right, 30 seconds.
Strong Team
BAT is definitely a solid project, with a founder like Brendan Eich being the creator of JavaScript and co-founder of Firefox, whether BAT is a legit project or not is out of the question. The development on the platform has been rapid and the Brave browser is out and working, this along with the fact that BAT is one of the most well-known and trusted projects in the sector makes it a great choice. We’re eager to see what the future holds for this exciting, unique platform.
Brendan Eich – is the Founder and CEO at Brave Software. He is a creator of JavaScript and the Co-Founder of Mozilla and Firefox. Brendan has a solid experience in the development of browsers and has 20+ years of experience in software engineering. Moreover, he graduated from the University of Illinois at Urbana-Champaign with MS in CS.
Brian Bondy – is the Co-Founder and CTO at Brave Software. He has graduated from the University of Waterloo with BA in CS. Brian has been working as a software engineer for over 20 years. He founded VisionWorks Solutions in January 2010 and worked there until December 2010. The company developed backup software that was sold worldwide. Brian has worked for companies like Khan Academy, Mozilla Corporation, KineticD, and others.
Holi Bohren – is the CFO of Brave Software. She graduated from the University of Michigan with BA in Economics and finished Massachusetts Institute of Technology with MBA in Finance. She first worked as a financial consultant for about 5 years, after that, she has only held positions as CFO since 2002. Holi has worked for companies such as BiteSize Networks, Teachscape, and currently works as a CFO consultant at Armanino LLP and Venture Backed Technology Companies. In sum, Holi has over 20 years of financial experience.
David Temkin – is a Chief Product Officer at Brave Software. He graduated from the Brown University with BA in CS. David Temkin is a product development leader who designed many products used by millions of people: Cola, AOL, Apple, Excite@Home, etc. In addition, he co-founded Cola, a new kind of mobile messaging platform that enhances group messaging via interactive apps.
The Brave browser is a closed ecosystem of its own, where the main actors are publishers, advertisers and end users.
Publishers put out the content that they create. Advertisers then come to the publishers and offer them a specific amount of BATs. They decide on this amount according to the measured user attention. Users then, in turn, receive some BATs for participating. They have two options now: they can either donate these BAT tokens to the publisher or use them on the platform.
The main idea here is very simple: the tokens keep all of the user data safe and private, while simultaneously providing more specific, personalized ads. And this is only from the user side of things.
Publishers benefit from Basic Attention Tokens because they experience a considerably lesser amount of fraud while maximizing their reward potential in the process. Advertisers, in turn, receive much better and precise reports in addition to increased performance.
“BAT” stands for “Basic Attention Token”. BAT is (first of all) a utility token and an ad exchange program integrated into the Brave web browser. It’s decentralized, open-source and based on the Ethereum blockchain. These features make it quite unique. The current goals of the team working with BAT is to expand it into other more popular, mainstream web browsers.
BAT is an open source, transparent, decentralized and efficient project that was first to develop a digital advertising platform in the blockchain industry. In addition, the team behind the BAT project is very strong. It has established a wide network of users, advertisers, and publishers, and is working on expanding partnerships. This project has a good token economy and an active ecosystem that makes BAT competitive in the market.
Ledger
The Ledger Nano S offers BAT support.
The device may seem costly at first but the security it offers is pricless, especially when holding big amounts.
The first step towards setting up your device is unboxing it and checking if you have received all the accessories with the device. Once you have unboxed your device, you need to configure it and initialize it before being able to use it. The process is quite simple and will hardly take about 20-30 minutes post which you will be set to use your Ledger Nano S device. This video does a pretty good job at explaining how the setup works.
Trust Wallet
After getting acquired by Binance, Trust wallet has gained its credibility more. Trust is a mobile wallet supporting ETH, well over 30,000 ERC-20 tokens like BAT, as well as the new ERC-223 tokens. The private keys are only stored locally, and you are also provided with the option to interact with the Ethereum ecosystem and run dApps.
Exodus
Another good example of a desktop wallet that supports BAT is Exodus, which supports numerous other cryptocurrencies along with BAT and is pretty straightforward and easy to use. Just download the app from the official site(exodus.io) and get straight into creating your wallet. Exodus stores your Private Keys on the machine you choose and not on any server, providing you with a relative peace of mind when it comes to the security of your coins.
MyEtherWallet is like the de-facto wallet when it comes to storing ERC20 tokens. It is a web-based open source wallet which stores the data on your machine’s browser. The hardware wallets like Ledger Nano S and Trezor can be integrated to it, which is a very good feature of MEW. It is one of the best BAT token web wallets in 2019 as per the BAT review.
MEW
Simply visit myetherwallet.com and set up your wallet with a method of your choosing, just make sure to store your private key somewhere safe. It's wise to have it written down on paper in case your PC/notebook malfunctions.
The only downside to using an online wallet like MEW is that there are literally hundreds of phishing scams out there to get your eth, so you better double check the address everytime and make sure to watch out for any malicious activity on your browser or PC.
Another alternative is the Brave Wallet
Brave wallet is the official wallet for BAT token, wherein you can add it as an extension by downloading the brave browser. After downloading, you’ll be able to add BAT tokens. The best part is that Brave would be always free for you to use. Brave is working with verified publishers (hundreds of whom have already joined via publishers.brave.com) to help generate greater revenue per user than they receive from today’s broken ad-tech ecosystem. The wallet can be downloaded directly from brave.com
Coinbase
Luckily, we have Coinbase support for BAT purchases. Coinbase is a convenient and cheap way to buy BAT (if avaliable in your country). Coinbase will charge a fee of between 1.49% and 3.99% depending on your payment method (credit cards have a higher fee than wire transfers). The buying process itself is very simple. Just create and account and add your payment method, then go to the Buy/Sell section and simply input the amount you wish to buy.
Aside from Coinbase, there aren't many more reputable sites that offer BAT purchases with credit card. If you have some BTC on the side, you could always buy from an exchange like Binance or Bittrex.
