Established in 2014 in Harvard University, Nucleus Vision is a technology solution that captures and provides previously inaccessible data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. The solution that Nucleus Vision has built is currently deployed in over 10 live retail establishments and will support a valuable data network for unique visitor IDs and corresponding user data.
The Nucleus ICO was quite successful, raising over $40 000 000 during the duration of the crowdsale.
Nucleus vision deploys an advanced infrastructure of sensors among its clients. The ION Network, can uniquely identify and sense temperature, pressure, motion, acceleration and sound within the vicinity of the sensors, allowing retailers to capture new data on the customers in their physical stores.
Nucleus Vision’s blockchain platform, the Orbit, is the foundational layer over which customer identities, customer data and the nCash tokens flow accurately and securely between all involved parties and systems. It is important to note that the data on the blockchain is immutable, and cannot be faked or modified in any manner.
The Nucleus Vision Neuron intelligence platform is an analytics engine that leverages the strength of deep learning, artificial intelligence, blockchain and Internet of Things. The Neuron platform enables retailers to take advantage of time and opportunity when customers are most receptive. Neuron connects retailers and customers at precisely the right moment to bring an element of delight and surprise to the retailer’s customer service regime, providing an improved experience for both parties.
nCash is the decentralized token of the Nucleus Vision ecosystem, which is used for various transactions across the platform. It stands at the core of Nucleus, being the reward for the platform’s Universal Loyalty Program and the only currency that can be used to transfer data within the ecosystem
The Nucleus Vision project emphasizes heavily on presenting itself as a very futuristic and forward-thinking project, utilizing a lot of buzzwords and meaningless use of tech terminology. However, what it essentially does is add an extra layer in the retailer-consumer interaction. There’s a very low probability that any big brick-and-mortar retailer will bother to add “sensors” which will detect what their client is wearing. The platform is way too complex but provides little incentive to be adopted, which is still the case as almost no one has bothered to incorporate the platform in their store and the overall market demand for such a service is little to none.
Overall, Nucleus Vision is one of those projects that sound great on paper but in reality no one needs. People and businesses will have to massively adopt IoT devices and infrastructures before Nucleus has any chances of seeing a mass user base, which even then is uncertain as the service it provides isn’t much anticipated.
